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Over the more than 15 years we have spent working together with hundreds of top law firms on marketing technology selection and success,...
When implementing a CRM, a number of challenges can arise that hinder its success. In fact, respected researchers suggest that up to 70%...
Chris FritschStefanie Marrone, Founder of Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly, recently presented a...
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When implementing a CRM, a number of challenges can arise that hinder CRM success. In fact, respected researchers suggest that up to 70%...
Chris Fritsch has been a CRM consultant for over 15 years. As a CRM Success consultant, Chris has worked with hundreds of firms on CRM...
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LMA conference season is upon us - and this year it’s quite intense after so many cancelations during the pandemic. But the amount of “Up...
Technology adoption in law firms is likely going to change as a new generation of tech-savvy lawyers is entering the profession....
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What can you do with one piece of content? If you guessed turn it into 9 other pieces of content, you guessed right. Content marketing is...
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As firms are switching CRM systems, choosing ones for the first time, or improving their current system, they often times forget to...
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Did you know that 70% of all CRM implementations fail to meet expectations? A failed CRM implementation costs firms thousands of dollars,...
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Whether your firm sends holiday greetings electronically or mails traditional paper cards, a great deal of effort and preparation (and...
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How updated are your email lists? How good is your data hygiene?One of the most common data quality failures at law and other...
In the #NewNormal, selling legal services is going to rely increasingly on technology. This digital approach first requires taking the...
Too many organizations make this mistake: thinking about CRM as a project or an initiative that has a defined beginning and end. But CRM...
Smaller firms are going to start focusing more on contact management and digital marketing technology in 2022 - because there are going...
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