Have a Very Merry Holiday (List)

Whether your firm sends holiday greetings electronically or mails traditional paper cards, a great deal of effort and preparation (and time) goes into the process: from choosing the format and design, ensuring people don’t get duplicates, deciding whether to include a gift or maybe a charitable donation and getting people to sign and/and or send it, the whole time-consuming process is enough to make you dread the approaching holiday season and/or look for some extra-strong eggnog.

But after you’ve spent all that time and effort, doesn’t it make sense to make sure the right people receive it?

This is why list cleaning is so important.

The list cleaning process involves regularly updating contact information, removing bounces, deduplicating data and purging outdated contacts. It also involves being responsive to recipient preferences.

The result is a clean list that yields more effective interactions with contacts. Regular list cleanup will also increase your overall email marketing engagement rates. Plus, it’s important to spend the time to clean up your lists so you don’t wind up with damage to your sender reputation from bounces, unsubscribes and spam complaints.

Focusing on updating your holiday mailing list early on can make the holiday card process a lot smoother and, most important, less time consuming, which can free you up to focus on more strategic priorities.

In this new blog post, Chris Fritsch, JD and Dave Whiteside explain how: https://bit.ly/3E1CIEL