1/19/2023 6:16:00 PM Five Ways to Effectively Use Marketing Technology in 2023 and Beyond Part 1 By Chris Fritsch Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices...
1/11/2023 4:59:00 PM How to More Effectively Use Martech in 2023 and Beyond – Master Class By Chris Fritsch A staggering up to 70% of CRM and other technology implementations fail to meet expectations. The problem has more to do with people and...
11/7/2022 7:24:51 PM The Basics of CRM Success Part 1 By Chris Fritsch Chris Fritsch has been a CRM consultant for over 15 years. As a CRM Success consultant, Chris has worked with hundreds of firms on CRM...
11/1/2022 8:14:28 PM LMA Regional Conference Takeaways 2022: Part 1- Mid-Atlantic Conference By Chris Fritsch LMA conference season is upon us - and this year it’s quite intense after so many cancelations during the pandemic. But the amount of “Up...
10/25/2022 1:20:49 PM How Will Digital Marketing in Law Firms Change in the Future By Chris Fritsch Technology adoption in law firms is likely going to change as a new generation of tech-savvy lawyers is entering the profession....
10/19/2022 6:26:44 PM How to avoid CRM Implementation Challenges By Chris Fritsch Did you know that 70% of all CRM implementations fail to meet expectations? A failed CRM implementation costs firms thousands of dollars,...
9/28/2022 8:34:20 PM Have a Very Merry Holiday (List) By Chris Fritsch Whether your firm sends holiday greetings electronically or mails traditional paper cards, a great deal of effort and preparation (and...
2/18/2022 10:02:47 PM CRM and eMarketing Technology Are Now Essential to Selling Legal Services By Chris Fritsch In the #NewNormal, selling legal services is going to rely increasingly on technology. This digital approach first requires taking the...
1/6/2022 5:50:21 PM Don't Make This CRM Mistake By Chris Fritsch Too many organizations make this mistake: thinking about CRM as a project or an initiative that has a defined beginning and end. But CRM...
1/3/2022 3:00:00 PM Law Firm Tech Prediction for 2022 By Chris Fritsch Smaller firms are going to start focusing more on contact management and digital marketing technology in 2022 - because there are going...
12/23/2021 3:01:40 PM Using CRM Successes as Springboards By Chris Fritsch This advice is still just as true today for CRM success. Instead of trying to get adoption throughout the organization, start with...