19 Jan, 2023 Five Ways to Effectively Use Marketing Technology in 2023 and Beyond Part 1 By Chris Fritsch Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices...
11 Jan, 2023 How to More Effectively Use Martech in 2023 and Beyond – Master Class By Chris Fritsch A staggering up to 70% of CRM and other technology implementations fail to meet expectations. The problem has more to do with people and...
07 Nov, 2022 The Basics of CRM Success Part 1 By Chris Fritsch Chris Fritsch has been a CRM consultant for over 15 years. As a CRM Success consultant, Chris has worked with hundreds of firms on CRM...
01 Nov, 2022 LMA Regional Conference Takeaways 2022: Part 1- Mid-Atlantic Conference By Chris Fritsch LMA conference season is upon us - and this year it’s quite intense after so many cancelations during the pandemic. But the amount of “Up...
25 Oct, 2022 How Will Digital Marketing in Law Firms Change in the Future By Chris Fritsch Technology adoption in law firms is likely going to change as a new generation of tech-savvy lawyers is entering the profession....
19 Oct, 2022 How to avoid CRM Implementation Challenges By Chris Fritsch Did you know that 70% of all CRM implementations fail to meet expectations? A failed CRM implementation costs firms thousands of dollars,...
28 Sep, 2022 Have a Very Merry Holiday (List) By Chris Fritsch Whether your firm sends holiday greetings electronically or mails traditional paper cards, a great deal of effort and preparation (and...
18 Feb, 2022 CRM and eMarketing Technology Are Now Essential to Selling Legal Services By Chris Fritsch In the #NewNormal, selling legal services is going to rely increasingly on technology. This digital approach first requires taking the...
06 Jan, 2022 Don't Make This CRM Mistake By Chris Fritsch Too many organizations make this mistake: thinking about CRM as a project or an initiative that has a defined beginning and end. But CRM...
03 Jan, 2022 Law Firm Tech Prediction for 2022 By Chris Fritsch Smaller firms are going to start focusing more on contact management and digital marketing technology in 2022 - because there are going...
23 Dec, 2021 Using CRM Successes as Springboards By Chris Fritsch This advice is still just as true today for CRM success. Instead of trying to get adoption throughout the organization, start with...