February 18, 2022 | less than a minute read

CRM and eMarketing Technology Are Now Essential to Selling Legal Services

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Chris Fritsch

CRM Success Consultant and Founder

Get in touch

Chris Fritsch

CRM Success Consultant and Founder

In the #NewNormal, selling legal services is going to rely increasingly on technology. This digital approach first requires taking the time to get to know your prospective Clients to identify their challenges, needs and requirements. Then, content can be created that is targeted to those needs to demonstrate how a professional can help prospects to solve existing problems, minimize risk, maximize opportunities and prevent future issues. Integrated CRM and eMarketing technology will be fundamental to a successful strategy in the future.

“Without face-to-face meetings, so many sellers relied on brute force approaches through email, phone, and text. To stand out from all that noise, you must provide compelling content focused on current challenges and value in order to grow new business... prospects will be found in their natural environment, which for business professionals, is now a virtual world. Start finding your buyers through company websites, LinkedIn, Sales Navigator and your own CRM and marketing campaign analytics reports.

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