Law Firm Tech Prediction for 2022

Smaller firms are going to start focusing more on contact management and digital marketing technology in 2022 - because there are going to be more software options created to meet their individual needs and budgets. 

In the past, smaller firms have often had to manage their contacts and lists in spreadsheets and attempt to execute campaigns with off-the-shelf digital marketing tools that were not created to meet the unique needs of Professional Services firms. What these firms really need are integrated, cost-effective solutions that will allow them to:

• Capture contacts
• Ensure data is clean, correct and complete
• Easily build and review lists
• Create and send email campaigns and invitations
• Enhance business and industry information for better targeting
• Review reports and analytics 
• Generate leads

Most important, the systems need to minimize the time and effort required by the professionals, because their time is money... literally. 

In the future, there will be more options that will better meet the needs of smaller Professional Services firms, helping them to get real ROI on their marketing efforts.