The Basics of CRM Success Part 1

Chris Fritsch has been a CRM consultant for over 15 years. As a CRM Success consultant, Chris has worked with hundreds of firms on CRM projects, helping them overcome CRM challenges and achieve CRM success.

In the Basics of CRM Success Series Chris Fritsch explains 8 basic steps of CRM that you can follow in order to achieve CRM success with a new implementation, or if you are looking to improve your current CRM system.

In part 1 of this 4-part series, Chris explains what you should focus on during the early stages of a CRM project, and what system you should choose!