How Will Digital Marketing in Law Firms Change in the Future

Technology adoption in law firms is likely going to change as a new generation of tech-savvy lawyers is entering the profession. Hopefully this will result in increasing adoption of CRM and related and integrated technologies. However, based on current trends, the opposite could actually be true: technologies such as Enterprise Relationship Management (ERM) are allowing attorneys to contribute information to the CRM system in an automated manner, allowing them more time to spend time advising and working together with clients. Either outcome would be better than the status quo.