How Good Is Your Data Hygiene?

How updated are your email lists? How good is your data hygiene?
One of the most common data quality failures at law and other professional services firms is ignoring bounced emails and returned hard copy mailings.

Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions with contacts. Regular list cleanup will also increase your overall email marketing engagement rates.
Here's how to set your firm up for success when it comes to data quality management: https://bit.ly/3S1tAEd